About Me
I'm Tobias. An accidental programmer (wannabe psychiatrist), born in Sweden but relocated to Norway. My head is often in the cloud (pun intended, but I do like philosophy) and otherwise somewhere between the mountains and the fjords.
I get unreasonably excited about frontend, build tools, caching and headers. In 2016, I got convinced by two colleagues to leave my job and start a consultancy firm (Elate) with them—a consultancy that's focused on the love of helping out, freedom and flexibility; with the best salary conditions in the Oslo area. I spend most of my time crafting things people can actually use, which turns out to be harder than it sounds. Accessibility isn't a nice-to-have; it's just good design that accidentally helps everyone.
Since I moved to Norway in 2011 I've been at NRK (10 years creating tv.nrk.no, for web Chromecast and AppleTV 2/3) and RiksTV (since 2021) working on streaming products, clients applications and back office tools.
The Technical Stuff
Right now I'm convinced 2025 is the year frontend finally figured itself out—SvelteKit, TanStack Start, SolidStart, TypeScript in Go, Vite with Rust making everything absurdly fast and the ecosystem really coming together. Ask me again in six months when the next framework drops and I'll probably say the same thing about 2026.
I love how javascript runtimes like Bun and Deno (and many specialized WinterCG compatible runtimes) have come along and made server-side JavaScript a joy to work with. What the Deno-team have spearheaded in terms of making javascript development easier is truly amazing.
I also have an oddly specific obsession with making sense of data. I've always enjoyed using product analytics with tools like GA, PostHog, Application Insights, Kibana or Snowflake, and to make visualizations that organizes data in a way that might help create insights.
The Non-Technical Stuff
Out of the job I'm training Millie—my border collie—for search and rescue. She's significantly better at finding things than most of my regex patterns. I decompress at our cabin in the mountains, which has no electricity or water. Turns out the best debugging environment is one where your laptop battery eventually just dies (but thanks to [Ecoflow](https://www.ecoflow.no/ecoflow-river3-plus) I'm able to survive). I also trek, ski and enduro bike. I read fantasy books and product leadership books in equal measure, watch too much sci-fi, and have strong opinions about which Star Trek series aged best.
What I Actually Care About
I love mentoring junior developers and should probably contribute more to the open source projects I shamelessly depend on. I a classical "insecure overachiever" but the imposter syndrome is getting better with the years If you need someone who can build it, ship it, measure it, and occasionally explain why it broke, let's talk.